The Senate race in Texas has been bland and quiet lately, so we decided to have some fun and launch our own ad. We want to puncture the myth of conservative machismo. For years the Republican leadership has generated a false myth of strength and character, whereas in reality they have a record of weakness and failure. From Bush and Cheney on down, they’re sad little John Wayne wannabes, and Democrats need to hammer at that. We have to reverse the dialogue on the so-called “strength” factor in American politics—where Democrats are portrayed as wimps and the GOP as warriors. Swing voters tend to vote on the basis of values and personal character, not lists of issues and five-point plans. This year Republicans, once again,are trying to win by claiming they are strong and Democrats are weak. The time has come to burst that bubble. We need to connect issues to values and values to character. And we need to attack. Values are weapons; we need to use them.

Duration : 0:0:54

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